JEONG RAE CHO, CEO of reemarc
Globally connected ecosystem that accelerates the future of digital orthodontics
With a mission to make orthodontic care more accessible, efficient, and patient-centered
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Dr. Cho spent more than a decade practicing as a board-certified orthodontist in New York, treating patients from diverse cultural and geographic backgrounds. Through his clinical experience, he directly encountered the inefficiencies and inconveniences of traditional orthodontic systems—insights that ultimately motivated him to pursue entrepreneurship and reimagine how orthodontic care could be delivered in a more connected and patient-focused way.
“While practicing in New York, I was able to meet patients from all over the world. At the same time, I realized that orthodontic care remains unnecessarily complex and inconvenient. Treatment quality and access were often limited by geography. reemarc began with a simple question: How can we deliver high-quality orthodontic care to more people, regardless of where they are?”
reemarc’s platform digitally connects patients with a global network of orthodontic clinics while providing an end-to-end solution that manages each stage of orthodontic treatment. By digitizing treatment workflows and patient monitoring, the platform improves accessibility and convenience for patients, while enabling clinics to operate more efficiently and deliver more consistent care. “At its core, reemarc is about the digital transformation of orthodontic treatment,” Dr. Cho explained. “We are building an infrastructure that allows doctors to focus more on the quality of care and patients to experience treatment that fits seamlessly into their daily lives.”
Dr. Cho also shared his thoughts on the startup journey. “Startups inevitably face unexpected challenges and obstacles,” he said. “But there is a different kind of fulfillment that comes from working closely with the team and overcoming these challenges together, one step at a time.” As a basketball enthusiast, he often likens a startup to a basketball team—where each member has a role, success depends on trust and teamwork, and progress is made by moving forward together rather than relying on individual plays. In the end, he believes the true value of building a startup lies not just in the outcome, but in the shared journey of facing adversity, growing as a team, and learning to win together.
Currently, Dr. Cho holds dental licenses in both New York, USA, and Beijing, China. His global network, built over nearly 30 years of living abroad, has become a strong foundation for reemarc’s expansion strategy.
Looking ahead, reemarc plans to expand its global clinic network and continue developing digital solutions that redefine how orthodontic care is delivered. “Our goal is simple,” Dr. Cho added. “We want a world where anyone can receive orthodontic treatment easily, conveniently, and at the highest standard.”
Established: March 2023
Main business: Orthodontic platform
Achievements: Developing a global platform connecting the United States, Korea, and China
reporter jinho lee
jinho2323@hankyung.com
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