[Incheon Center for Creative Economy & Innovation Startup CEOs of 2025 Youth Global Launchpad Program] Dae-hyung Jo CEO of MediCherry

MediCherry, The Driving Force Behind ‘MyMerci,’ Empowering the Learning and Growth of Healthcare Professionals

-Partnering with medical schools in Nevada, USA, and Vietnam to set global standards for medical education

-Evolving beyond a simple platform into a ‘Campus Lifestyle Hub’ infused with the passion and romance of youth

MediCherry Co., Ltd. is the operator of ‘MyMerci’ a platform dedicated to supporting the learning and professional growth of healthcare providers. The company is developing an ‘AI Medical Learning Navigation’ system designed to help aspiring healthcare professionals reach their dreams more efficiently and happily. CEO Dae-hyung Jo founded the company in May 2024.

“The study load for healthcare students is beyond imagination”, says CEO Jo. “However, heavier than the weight of their textbooks is the weight of responsibility knowing that someone’s life depends on their every move. Unfortunately, current education often falls short of preparing them for this immense burden, as a vast gap still exists between classroom theory and the intense reality of clinical practice.”

CEO Jo wanted students to escape the pain of rote memorization and instead experience the joy of connecting knowledge. His goal was not just to help them pass exams, but to provide a journey where they realize, “Ah, this is how it’s applied in the field.” Much like a pilot uses a flight simulator, healthcare students use MyMerci to encounter various patient cases and solve problems, gaining vivid indirect experience while they study. This process helps students eliminate vague fears and naturally evolve into prepared professionals.

“Furthermore, I dream of MyMerci becoming a cultural space that restores the youth, passion, and romance often lost amidst demanding studies” Jo adds. “We are moving toward a global complex platform that serves as a guideline to help students blossom their career potential and a bridge connecting them to international medical environments, rather than just a place to obtain a license.”

MyMerci’s competitive edge lies in the harmony between high-level technology and a deep understanding of its customers. Driven by a desire to ensure that the hard work of healthcare providers is never wasted, a team of visionary doers doctors and nurses who have experienced the inefficiencies of the medical field firsthand has come together. This team possesses the relentless execution to master new fields like development, planning, and marketing. Sharing a mission to shift the paradigm of medical education rather than focusing solely on passing scores, they manage the fine details that others often overlook.

Thanks to organic word-of-mouth within the community, MyMerci attracted 50,000 users within just one year, with over 20 million problems solved on the platform. The most impressive metric is the average daily usage time of active users, which exceeds 6 hours. Recently, the platform has gained further credibility by providing mock exam services to over 30 universities ahead of exam seasons.

Regarding future plans, CEO Jo stated, “Global expansion has now become a tangible reality. Specifically, we have signed an MOU with the State of Nevada to provide vocational education programs in the healthcare sector. We are also making steady progress on a joint project with prestigious medical universities in Vietnam to develop national licensing examination content.”

Established: May 2024
Core Business: AI clinical simulation and EdTech platform for nurturing global medical talent
Key Achievements: Selected as a Resident Company at Kyung Hee University Campus Town (2025), Selected for Seoul AI Hub Membership (2025), Selected for KOTRA’s Promising Export Enterprise Support Program (2025), Selected as an Incubated Startup by the Incheon Center for Creative Economy & Innovation (2024)

reporter jinho lee
jinho2323@hankyung.com