[CEOs of Companies Selected for the Bucheon Industry Promotion Agency’s Startup Scale-Up Package] PUZLCORP, A Specialized Growth Marketing Agency Leveraging Data Analytics and UGC Marketing

Taeun An, CEO of PUZLCORP

-Provides customized scale-up strategies for a diverse clientele, ranging from e-commerce malls and startups to large-scale enterprises

-The ‘PUZLMix’ platform allows brands to effortlessly discover and select vertical media channels tailored to their specific industry and characteristics

PUZLCORP is a growth marketing agency specializing in performance marketing, data analytics, and User-Generated Content (UGC) marketing. Based on deep insights gathered across various sectors, the agency provides bespoke strategies essential for brand scale-ups, offering strategic proposals that focus precisely on achieving the brand's core objectives. The company was founded in December 2021 by CEO Taeun An.

“Most companies seek new media channels but struggle with identifying the right ones or verifying the effectiveness of new test media. While there is a vast array of niche media beyond mainstream self-serving platforms, they are highly fragmented and difficult to locate” said CEO An.

“The reason brands continue this search is to find high-performing media that aligns with their brand identity. ‘PUZLMix’ was designed to facilitate this process with ease.”

Typically, brands must contact media representatives or conduct extensive manual research to find new media. In contrast, PUZLMix enables users to conveniently discover vertical media channels optimized for their specific industry and business traits. Furthermore, it provides preliminary insights into new media, helping brands make informed decisions on whether to proceed with a campaign.

Regarding his motivation for founding the company, An explained, “While working at previous advertising agencies, I found certain operational methods to be limiting. I realized that to work in the way I believed was most effective, I needed to start my own firm. The initial capital was funded through my personal savings.”

Since the founding, An has found the greatest reward in the success of his clients. “I feel most accomplished when our clients achieve outstanding results or share their gratitude. My primary reason for starting PUZLCORP was to foster long-term, win-win relationships by maximizing client satisfaction—something that was often difficult to prioritize as an employee. At PUZLCORP, we can operate in the direction we believe is right, which naturally leads to both client satisfaction and performance.”

PUZLCORP is led by three co-representatives—AN TAEUN, Youngrok Choi, Youngmin Choi—and operates through three specialized units: Performance, Content, and UGC.

Looking toward the future, An shared his expansion plans: “While our current operations are centered on performance marketing, we plan to broaden our scope to include TV commercials (TVCF) and comprehensive branding campaigns.”

Established: December 2021
Core Business: Full-service Advertising Agency
Key Achievements: Successful collaborations with numerous mid-sized and large-scale enterprises. Achieved annual revenue of approximately 9 billion KRW in both 2024 and 2025.

reporter jinho lee
jinho2323@hankyung.com