Changdae Chi, CEO of Livelively
-Supporting Senior Independence: Empowers seniors to achieve health autonomy while simultaneously resolving the operational and administrative challenges faced by local governments.
-Tech-Driven Care: Transitions field services from labor-intensive tasks to a data-driven structure by leveraging Noricare AI and CAREFLOW OS.
-Operational Stability: Focuses on mitigating administrative risks and ensuring service consistency through standardized protocols and digitalized workflows.
“An integrated care project (community care) cannot succeed on good content alone; it must be implemented stably and reliably in the field after being selected”, said CEO Changdae Ji. “For local governments to manage these projects with confidence, the entire process—from safe exercise design tailored to a senior's condition and professional instructor deployment to schedule management, service recording, and administrative reporting—must be seamlessly connected.”
Driven by this vision, Livelively has built a framework that integrates field experience with advanced technology. Utilizing Noricare AI, which supports personalized interventions, and CAREFLOW OS, which digitizes integrated care operations, the company is shifting field services from a simple labor-focused model to a structural system where operational knowledge and data are continuously accumulated.
Ji identified four common challenges faced by local governments: ensuring safety, securing qualified personnel, managing administrative burdens, and the lack of operational standardization. In services for the elderly, even minor accidents, scheduling confusion, or missing records can lead to public complaints and administrative risks. Therefore, a robust execution system that works reliably on the ground is more critical to officials than the mere competitiveness of a program's content.
“What truly matters in the field is not the pre-selection proposal, but the post-selection operation”, Ji explained. “A provider’s credibility is determined by whether they can deploy professional instructors on time, manage schedules and participants systematically, and report service outcomes without omission.”
Livelively’s key differentiator is its dual expertise in technology and field operations. While many competitors focus solely on software or simple labor supply, Livelively enhances field adaptability and operational sustainability by combining Noricare (an AI-based personalized intervention engine), KRIEE(the Korea Research Institute for Elderly Exercise, and its professional senior-exercise instructor network), and extensive experience in executing integrated care.
In particular, CAREFLOW OS was developed to eliminate the inefficiencies Livelively experienced while managing integrated care sites firsthand. Traditionally, field tasks were handled via manual documents, Excel files, and individual messengers, leading to omissions and confusion as the number of beneficiaries grew. This placed a significant administrative burden on both the service providers and the public officials in charge.
Through CAREFLOW OS, Livelively enables the entire workflow—from case reception and assignment to home visits, daily logging, and final reporting—to be managed within a single digital stream. The core objective is to systematize repetitive administrative tasks, increase visibility into the execution process, and clarify operational standards. “For the officials in charge, it is vital that the project is organized and visible, and that field uncertainties are minimized”, Ji noted. “CAREFLOW OS is not just a convenience tool; it is an instrument that makes integrated care operations clearer and more stable.”
This operational strength has already been demonstrated in practice. Livelively served as the sole provider for the Dongdaemun-gu Integrated Care Visiting Exercise Project, delivering more than 830 visits with no complaints recorded during project execution. The company has also accumulated validation data from 17 institutions and more than 2,000 individuals, underscoring both field readiness and execution reliability.
Livelively was also selected as a resident company of the Kyung Hee University Campus Town program, a university-led initiative that supports regional innovation and startup growth.
Regarding the company’s scale-up strategy, Ji described a progression of “field validation, operational standardization, software integration, and expansion.” He stated, “Our priority is to accumulate successful execution cases in the public integrated care market and then reflect that experience in CAREFLOW OS and Noricare AI to create a repeatable operational model.” He added, “Ultimately, we aim to grow into a company that helps establish execution and operational standards that local governments can trust.”
Established: March 2022
Core Business: Utilizing operational expertise in integrated care to transition senior healthcare services into a software and data-driven structure via CAREFLOW OS and Noricare AI.
Key Achievements: Sole provider of the Dongdaemun-gu Integrated Care Visiting Exercise Project, with no complaints recorded during project execution. Accumulated validation data from 17 institutions and more than 2,000 individuals. Built an operational system based on the Korea Research Institute for Elderly Exercise (KRIEE) senior-exercise instructor network. Established a U.S. subsidiary and is pursuing global proof-of-concept (PoC) initiatives.
reporter jinho lee
jinho2323@hankyung.com
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